Our Technology

How Does AdsOnline Work?

SSAI Technology Overview

Server-Side Ad Insertion (SSAI) or Dynamic Ad Insertion (DAI) is an advanced technology that provides a seamless viewing experience by adding advertisements to video content on the server side. Unlike traditional client-side ad insertion methods, SSAI makes advertisements part of the content stream, thereby eliminating issues such as buffering problems, transition issues, and ad blockers.

Working Principle

1

Content Stream

Video stream from content providers (HLS, DASH, etc.) is directed to AdsOnline SSAI servers. At this stage, the content manifest file is analyzed and ad insertion points (cue points) are determined.

2

Ad Decision

The most suitable ads are selected by communicating with ad servers. In this process, targeted ads are determined using viewer data (demographic, behavioral, geographical). AdsOnline works integrated with all major ad servers and SSPs.

3

Dynamic Insertion

Ads are seamlessly added to the content stream. At this stage, ad segments are transcoded to the same encoding profile and quality as content segments, making transitions smooth. The manifest file is rewritten and combined as a single stream.

4

Viewer Experience

End users experience a seamless viewing experience. Since transitions between content and ads are smooth, users have an experience similar to traditional TV viewing. At the same time, ad viewing and interaction data is collected.

System Architecture

AdsOnline Technology Diagram

AdsOnline SSAI platform is built on a high-performance and scalable architecture. Our system developed with the microservices approach operates with low latency even under high traffic load.

High Availability

We provide uninterrupted service with 99.99% uptime guarantee. Reliable 24/7 performance through redundant system architecture.

Low Latency

Ultra-fast ad insertion with processing time less than 50ms. Minimum latency with real-time optimization algorithms.

Unlimited Scalability

Support for millions of concurrent viewers with auto-scaling. Elastic performance with cloud-native infrastructure.

Our Technological Advantages

Fast Transcoding

Thanks to our advanced parallel processing algorithms, we minimize delay by transcoding ads in seconds.

Smart Content Recognition

We automatically detect ad insertion points with artificial intelligence-supported content analysis.

Real-Time Analytics

We instantly measure ad performance with millisecond precision data collection and analysis capabilities.

Global CDN Integration

Low latency and high-quality distribution through integration with the world's leading CDN providers.

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